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Advertising Terms:
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NEW - Different color from previous design.
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ALL NEW - Parts are not interchangeable with previous design.
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EXCLUSIVE - Imported product.
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UNMATCHED - Almost as good as the competition.
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FOOLPROOF OPERATION - No provision for adjustments.
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ADVANCED DESIGN - The advertising agency doesn't understand it.
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IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
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FIELD TESTED - Manufacturer lacks test equipment.
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HIGH ACCURACY - Unit on which all parts fit.
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FUTURISTIC - No other reason why it looks the way it does.
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DIRECT SALES ONLY - Factory had a big argument with distributor.
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YEARS OF DEVELOPMENT - We finally got one to work.
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MEETS ALL STANDARDS - Ours, not yours.
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HIGH RELIABILITY - We made it work long enough to ship it.
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"A number of different approaches are being tried."
(We are still grasping at straws.)
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"Customer satisfaction upon delivery is assured."
(We are so far behind schedule the customer should be happy
just to get it delivered.)
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"Test results were extremely gratifying."
(We were so surprised that the stupid thing worked.)
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"The entire concept will have to be abandoned."
(The only person who understood the thing, quit.)
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"We'll look into it."
(Forget it! We have enough problems for now.)
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"Please read and initial."
(Let's spread the responsibility around for the mistakes.)
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"Rugged."
(Too heavy to lift!)
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"Lightweight."
(Lighter than rugged.)
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